POPSTA
Music & Entertainment
Media Consultants.
CONNECTING BRANDS TO FANS THROUGH MUSIC & ENTERTAINMENT
POPSTA is a music & entertainment media consultancy connecting brands to fans through some of YouTube’s most popular music & entertainment content.
Through our founding partnership with Universal Music Group (UMG) - the world leader in music-based entertainment, & other leading content providers, we offer exclusive access to millions of monthly YouTube impressions across AU, NZ & the SEA Region. Our partner’s first-party data powers some of the most popular media in modern culture.
Through our network, brands can for the first time advertise on our premium YouTube inventory to align themselves with both local music giants and the world's most popular music talent. By connecting with fans via their love of music, brands can obtain huge scale, accelerate their growth and drive relevancy in a brand-safe environment.
POPSTA can offer brands the chance to partner with global phenomenon’s whilst they are touring and whilst they are the “it” thing for a moment in time. POPSTA can create the look and feel of brand integration without the significant financial investment.
INFLUENCE
Music artists are the number one most-followed people on social media platforms, across all demographics. POPSTA leverages first & second-party data to ensure that we’re driving influence, relevance & affinity. The influence of our artists ensures the POPSTA inventory sits within the top 5% of all consumed content on YouTube.
ENGAGEMENT
POPSTA has access to content from the most influential people on the globe. Fans want to know everything about their idols and are super engaged with our exclusive YouTube content. Our inventory is some of the most watched on YouTube, delivering a demonstrable uplift in VTR.
Longer form content is also becoming increasing popular & offers huge engagement.
BRAND SAFE
We offer a 100% brand safety guarantee on all of our campaigns. Every piece of content that is offered by POPSTA has been rigorously quality assured by a team of experts, to ensure all content resides in 100% brand-safe environments. Our content will not sit in off-network environments, only in pre-approved channels.
EXCLUSIVITY
The POPSTA inventory has been taken out of the YouTube auction environment and is exclusive to POPSTA. Our network has over 100 music labels, 7K+ artists & 16k+ composers. Our inventory includes YouTube video content from concerts, live performances, festivals, tour diaries, DJ sets, TV appearances, behind the scenes footage, interviews, music videos & loads of long form content.
TARGETING
With billions of monthly data touchpoints, POPSTA can unlock exclusive targeting capabilities across YouTube. We have access to data from various music streaming providers, artists’ websites & ticketing insights. This affords a further layer of quality to YouTube's proprietary targeting methods, giving our campaigns an unrivalled edge.
INTEGRATION
POPSTA can facilitate activations & alignments with artists, both locally & internationally. We can help to create bespoke content between brands & artists. Brands can activate via influencers, creators of original music, live music performances & licence IP.
POPSTA can also create the look & feel of integration without the integration costs.
THE POPSTA DIFFERENCE
We are specialists in reaching audiences at scale, in an environment where they already consume: YouTube.
Offering unprecedented scale of some of the world’s biggest artists & entertainers, music content & fanbases, POPSTA expertly targets any type of fan via custom segments, interests, genre, age, device, gender or location via exclusive 1st party data.
By offering brands unequalled access to the most significant music licensing partners on YouTube, POPSTA can generate superstar scale, cultural relevance and brand success. There is no duplication with our inventory and can only be purchased directly through the team at POPSTA. Through the exclusive POPSTA offering, we give brands of any size access to an exclusive, premium, brand-safe & curated inventory that is purchased on a reserved basis via Programmatic Guaranteed or Insertion Order.
EVERYONE HAS THE POWER TO BE A POPSTA.
This is just the start!
Together we can create the most memorable and actionable YouTube media campaigns that will change how music fans see your brand.
We have the inventory. We are agile and can move at speed. In fact, we could be as little as 72 hours away from being in front of the most valuable sets of eyes in music.
Let’s start making music together.
Get in touch below.
