Popsta was founded in 2023 by two experienced & seasoned media professionals.

Shaun Warry & Tama Sweetman have successfully launched several digital companies in both the Australian & New Zealand markets. They have had tenures at numerous premium online publishers including Pandora, Spotify, REA, TubeMogul, Mi9, Microsoft, RadiumOne, ESPN, eBay, and Disney.

Popsta's founding directors, Shaun and Tama, have a combined experience of 30 plus years in the Australian & New Zealand media markets and have established relationships across all levels of the media industry. Both have deep experience across DSP and Programmatic buying and selling. 

Tama has specialist music experience with Pandora and Spotify and was on the IAB Board in New Zealand.

In contrast, as an ex-media agency owner, Shaun has specialist media planning & buying experience across all media channels. Shaun is on the UnLtd. board in Australia. 

Tama & Shaun are thrilled to introduce premium, brand-safe, exclusive, and scalable YouTube inventory to the ANZ market.

Brands, as well as media, creative & search agencies, will instantly see strong audience engagement & impressive video completions.

Our YouTube content allows brands to align with popular & trending music content, as well as niche & bespoke artists. This enables advertisers to find audiences with any demo, vertical or genre, across some of the worlds most popular music video content.