POPSTA

CONNECTING BRANDS TO FANS THROUGH MUSIC, SPORTS & ENTERTAINMENT.

POPSTA is a music, sport & entertainment media consultancy partnering with Universal Music Group, Moonbug Entertainment, Supercars and Whistle Network across Australia and New Zealand.

We represent exclusive YouTube inventory spanning global music talent, premium kids content, high-performance motorsport and the largest sports & gaming network on YouTube.

We help brands move beyond interruption and step into culture by:

  • Connecting them directly with highly engaged fan communities, not passive audiences.

  • Activating first-party data to drive smarter targeting and stronger performance.

  • Placing brands in environments audiences actively choose, value and trust.

  • With media campaigns at POPSTA, brands don’t just show up. They belong.

A live concert with bright yellow stage lights, a band performing on stage, and an audience watching in a dark venue.

INFLUENCE

Music artists are the most followed personalities on social media. Our made-for-kids content ranks among the most consumed co-viewing programming in the world. Supercars fans are fiercely loyal and deeply invested in the sport. And Whistle Network's Gen Z and young Millennial sports & gaming audiences over-index up to 9x on the fandoms that matter most to advertisers.

The strength of our publisher network means POPSTA inventory consistently sits within the top 5% of all content consumed on YouTube.

Crowd of people at a concert, many smiling, cheering, and raising their hands, with some wearing glasses and hats.

ENGAGEMENT

POPSTA connects brands to the world's most influential musicians, motorsport stars, premium kids' shows, and breakout sports & gaming creators. Fans are highly engaged, eager to follow every move of their idols, and our exclusive YouTube content keeps them coming back. Our inventory ranks among the most watched on YouTube*, consistently driving measurable engagement and real results.

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BRAND SAFE

We offer a 100% brand safety guarantee on all of our campaigns. Every piece of content that is offered by POPSTA has been rigorously quality-assured by a team of experts to ensure all content resides in 100% brand-safe environments. Our content will not sit in off-network environments, only in pre-approved channels. 

EXCLUSIVITY

POPSTA inventory is fully exclusive, removed from the YouTube auction environment. Our network spans over 100 music labels,7,000+ artists, 16,000+ composers,500+family channels, and high-octane coverage of 16 Supercars races each year. Our catalogue includes YouTube video content as well as Supercars website, mobile, and app inventory. We're also the exclusive AU/NZ commercial partner for Whistle Network's 261 channels across 12 sports & gaming verticals — the largest premium sports offering on YouTube

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TARGETING

With billions of monthly data touchpoints, POPSTA can unlock exclusive targeting capabilities across YouTube. We have access to data from various music & content streaming providers, partners’ websites & ticketing insights. This affords a further layer of quality to YouTube's proprietary targeting methods, giving our campaigns an unrivalled edge.

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INTEGRATION

POPSTA enables activation’s and partnerships with our network, both locally and internationally. We help brands create bespoke content that connects directly with fans —whether through artists, original music creators, kids' programming, Supercars drivers, or Whistle's breakout sports & gaming talent.

Crowd at a concert or music festival with bright stage lights, smoke effects, and a large LED screen displaying abstract visuals.

THE POPSTA DIFFERENCE

We specialise in reaching audiences at scale, where they already spend their time: YouTube.

POPSTA delivers unparalleled access to the world's top musicians, co-viewing family content, motorsport stars, and the biggest names in YouTube sports & gaming. Using exclusive first-party data, we can precisely target fans by segment, interest, genre, age, device, gender, or location.

Our inventory is truly unique, with no duplication & only available directly through POPSTA. This gives brands of any size access to premium, brand-safe, curated content that drives cultural relevance, superstar scale, and measurable results.

Overhead view of a large outdoor music festival with a DJ performing on stage and a crowd of people dancing under colorful tents.

EVERYONE HAS THE POWER TO BE A POPSTA.

This is just the beginning.

Together, we can craft YouTube campaigns that capture attention, drive action, and change how music, sports, and entertainment fans see your brand.

With exclusive inventory and a team that moves fast, we can be in front of your most valuable audiences in as little as 72 hours.

Let’s make an impact and make it memorable.

Get in touch below.

CONTACT

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