POPSTA
CONNECTING BRANDS TO FANS THROUGH MUSIC, SPORTS & ENTERTAINMENT.
POPSTA is a music, sport & entertainment media consultancy partnering with Universal Music Group, Moonbug Entertainment and Supercars across Australia and New Zealand.
We represent exclusive YouTube inventory spanning global music talent, premium kids content and high-performance motorsport.
We help brands move beyond interruption and step into culture by:
Connecting them directly with highly engaged fan communities, not passive audiences.
Activating first-party data to drive smarter targeting and stronger performance.
Placing brands in environments audiences actively choose, value and trust.
With media campaigns at POPSTA, brands don’t just show up. They belong.
INFLUENCE
Music artists are the most followed personalities on social media. Our made-for-kids content ranks among the most consumed co-viewing programming in the world. Supercars fans are fiercely loyal and deeply invested in the sport.
The strength of our publisher network means POPSTA inventory consistently sits within the top 5% of all content consumed on YouTube.
ENGAGEMENT
POPSTA connects brands to the world’s most influential musicians, motorsport stars, and premium kids’ shows. Fans are highly engaged, eager to follow every move of their idols, and our exclusive YouTube content keeps them coming back. Our inventory ranks among the most watched on YouTube, consistently driving measurable engagement and real results.
BRAND SAFE
We offer a 100% brand safety guarantee on all of our campaigns. Every piece of content that is offered by POPSTA has been rigorously quality-assured by a team of experts to ensure all content resides in 100% brand-safe environments. Our content will not sit in off-network environments, only in pre-approved channels.
EXCLUSIVITY
POPSTA inventory is fully exclusive, removed from the YouTube auction environment. Our network spans over 100 music labels, 7,000+ artists, 16,000+ composers, 500+ family channels, and high-octane coverage of 16 Supercars races each year. Our catalogue includes YouTube video content as well as Supercars website, mobile, and app inventory.
TARGETING
With billions of monthly data touchpoints, POPSTA can unlock exclusive targeting capabilities across YouTube. We have access to data from various music & content streaming providers, partners’ websites & ticketing insights. This affords a further layer of quality to YouTube's proprietary targeting methods, giving our campaigns an unrivalled edge.
INTEGRATION
POPSTA enables activations and partnerships with our network, both locally and internationally. We help brands create bespoke content that connects directly with fans—whether through artists, original music creators, kids’ programming, or Supercars drivers. POPSTA can also craft the look and feel of integration, delivering impact without the traditional integration costs.
THE POPSTA DIFFERENCE
We specialise in reaching audiences at scale, where they already spend their time: YouTube.
POPSTA delivers unparalleled access to the world’s top musicians, co-viewing family content, and motorsport stars. Using exclusive first-party data, we can precisely target fans by segment, interest, genre, age, device, gender, or location.
Our inventory is truly unique, with no duplication & only available directly through POPSTA. This gives brands of any size access to premium, brand-safe, curated content that drives cultural relevance, superstar scale, and measurable results.
EVERYONE HAS THE POWER TO BE A POPSTA.
This is just the beginning.
Together, we can craft YouTube campaigns that capture attention, drive action, and change how music, sports, and entertainment fans see your brand.
With exclusive inventory and a team that moves fast, we can be in front of your most valuable audiences in as little as 72 hours.
Let’s make an impact and make it memorable.
Get in touch below.
