Exclusive Access to the World's Biggest Music Artists

Connect your brand with the most engaged audiences in music through POPSTA Media, the exclusive media sales partner for Universal Music Group in Australia & New Zealand.

The Partnership

POPSTA Media is proud to be the exclusive introductory media sales lead generation partner and localised sales representative for Universal Music Group (UMG) in Australia and New Zealand.

This partnership gives brands unprecedented access to the world's leading music-based entertainment company. We open the door to premium, brand-safe inventory that was previously difficult to access directly.

Unmatched Scale & Content

Unlock the power of music with inventory that spans the globe's most popular artists and labels.

100+ Music Labels: Access content from iconic labels like Republic Records, Interscope, Def Jam, Capitol Music, and EMI.

7,000+ Artists: Align your brand with global superstars and local legends.

16,000+ Composers: Tap into a vast library of musical creativity including academy winning scores & Disney Music Group Content.

Premium Video Content: Your ads appear alongside official music videos, live performance footage (including festivals like Coachella), intimate acoustic sessions, and engaging docu-series.

Precision Targeting with First-Party Data

Go beyond basic demographics. Through UMG, we leverage powerful first-party data from major streaming platforms like Spotify and Apple Music to target your ideal audience with precision.

Affinity & Interests:Target users based on their musical tastes and lifestyle interests.

Genre Targeting: Reach fans of specific genres, from Pop and Hip-Hop to Rock and Country.

Demographic Insights: Utilize deep insights, such as the strong engagement of Hip-Hop/Pop audiences, to refine your campaign.

Location & Device: Tailor your message to specific regions (AU/NZ) and devices for maximum impact.

Brand Safety & Exclusivity

Your brand deserves a premium environment.

100% Brand Safe: We guarantee placement only within verified, high-quality content.

*One Ad Per Video: Stand out with our exclusive "one ad per pod" policy. Your brand won't fight for attention in a cluttered ad break. All ads are Pre-Roll.

High Completion Rates: Benefit from industry-leading completion rates on Bumper Ads (90-92%), 15-second Non-Skippable ads (87-90%) and 30-second+ Skippable ads (45-48%).

Ready to Amplify Your Brand?

Join the world's leading brands in partnering with Universal Music Group through POPSTA Media.

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Contact Popsta Media