Shifting Gears: POPSTA Media Partners with Supercars to Fuel Brand Connections in AU/NZ

In the fast-paced world of digital media, capturing high-octane attention is everything. For brands in Australia and New Zealand, connecting with audiences means being exactly where their passions live. That's why POPSTA Media is thrilled to announce our appointment as the exclusive digital media sales agency for Supercars.

As one of Australia and New Zealand's largest sports and premier motor racing categories, Supercars commands an incredibly passionate Trans-Tasman audience. Through POPSTA Media, brands now have a premium entry point to seamlessly connect with this highly scaled and dedicated fanbase.

Placing Brands in the Driving Seat

We don't just put your brand on screen; we place you right inside the moment where automotive passion and high-performance motorsport come alive. Our partnership provides exclusive responsibility for selling Supercars YouTube Media in Australia and New Zealand, along with digital inventory across the Supercars website, app, and dynamic branded content integrations.

What Fuels the Supercars Advantage:

*   Explosive Digital Growth: In the 2025 season, Supercars drove 510 million digital interactions—an massive 85% year-on-year increase—and generated 363 million total video views, including 24.8 million views delivered via the Supercars YouTube channel.
*   Premium, Brand-Safe Placements: Align your brand within an environment built for speed and precision. Deliver your message via high-quality YouTube media, display inventory, Content Sponsorship, and branded content opportunities, far away from the unpredictability of the open auction.
*   Trans-Tasman Reach: With the 2026 Repco Supercars Championship heavily featuring New Zealand—including the highly anticipated ITM Taupō Super 440—brands have unparalleled opportunities to reach dedicated fans across both sides of the Tasman.
*   Unrivalled Engagement: Become part of the action. As Andrew Mara, Supercars Head of Digital, notes, the sport’s heavy investment in digital experiences has created "high demand from brands wanting to position themselves around our highly engaged YouTube audience."

“We’re excited to now offer brands premium brand-safe opportunities in one of Australia’s largest sports,” says Shaun Warry, Co-Founder of POPSTA Media. This isn't just a media placement; it's an opportunity to become a core part of a cultural icon connecting directly with the fans.

Coverage found in: B&T, AdNews, and Supercars

Explore the thrilling world of Supercars:
Supercars Official Website
Supercars Official YouTube Channel

Ready to accelerate your brand's reach? Contact the POPSTA Media team today.