The Largest Premium Sports Network on YouTube

Talk to Us

POPSTA is bringing AU/NZ brands guaranteed, first-right access to Whistle Network — 261 channels, 280M+ combined subscribers, and the highest share of premium sports inventory on YouTube.

The Partnership

POPSTA is proud to bring AU/NZ brands the newest name in our publisher network: Whistle Network.

Having seen POPSTA's execution across our existing motorsport and entertainment inventory, Whistle is handing POPSTA AU/NZ commercial rights across its network — the leading sports offering on YouTube, built for the Gen Z and young Millennial audiences actively choose over linear TV.

Scale That Moves the Needle

261 channels. 12 verticals. One buy..

Massive Reach: 261 unique channels across Gaming, American Football, Soccer, Basketball, Baseball, Boxing/MMA, Golf, Hockey and Entertainment — the widest premium sports footprint on YouTube.

AU/NZ Avails: 4.1M monthly avails and 1M monthly reach in Australia; 620K monthly avails and 200K monthly reach in New Zealand.

Flagship Talent: Home to breakout creators and originals including Jesser, That’s Amazing, Deestroying, Arsenal FC, Rick Shiels Golf and Valkyrae.

Built to Outperform

Whistle inventory doesn't just run alongside sport — it consistently beats the benchmark..

94% VCR — 14% above industry average.

95% Viewability — 17% above industry average.

50% CTV Delivery — half of all inventory served on the biggest screen in the house, where sports fans actually watch..

Beyond the Open Auction

Everything a Reserve buy can't guarantee, we can.

Guaranteed Placement: First-right access to premium inventory, above YouTube Select — not a bid in an open auction.

Real Targeting: Channel and vertical targeting layered with device, gender, age, location and language — guaranteed to run alongside sport content, not just adjacent to it by algorithm.

Channel Takeovers: High-impact, 100% share-of-voice takeovers around tentpole sporting moments, always-on or event-led.

Independently Verified: Reporting and brand safety through DoubleVerify, IAS, Nielsen, Comscore and other accredited measurement partners..

Get in Early

Whistle Network access is limited to POPSTA in AU/NZ. Contact us today to secure inventory ahead of the market.

Contact Popsta Media